Ghostlight Ltd

Games publisher Ghostlight Ltd. is proud to announce the signing of the license for the hit TV show, Dancing on Ice. The official game for the show is already in development and will be released by Ghostlight on Nintendo DS™ and Nintendo Wii™ in Q1 2009. The game is set to become a new global franchise for Ghostlight and a welcome addition to their growing catalogue of premium titles.

This sensational news comes as ITV gear up for the 4th series of the hit show, which was one of the top 3 programmes in the UK last year, reaching a weekly audience of 9.3 million viewers and peaking at an incredible 14 million, surpassing TV shows such as The X Factor, Strictly Come Dancing, The Apprentice and Eastenders in the process. With a host of celebrities lined up for the new series and popular faces returning from previous series, the show is set to take over prime time TV viewing.

The official Dancing on Ice game will allow players to pair up with professional skaters from the show, with their performance being scored by the official judging panel. Players will live the dream, practicing routines, mastering required elements, entering skate-offs and competing for the ultimate title of Dancing on Ice Champion!

Gustavo Antonioni, Commercial Brand Director for ITV Global Entertainment comments: “This is a truly unique gaming proposition which will engage the entire family household. The concept combines fast paced ‘skate-off’ competitive fun alongside interactive dress-up options to personalise your character. ITV Global Entertainment’s Dancing on Ice is one of the world’s most successful TV exports and the game is another superb example in how we’re providing our audience with high quality engaging brand extensions”.

Stephen Morgan, Head of Development at Ghostlight, comments: “The Dancing on Ice show consistently attracts millions of viewers from the same demographic profile as our Nintendo DS and Wii target audience. The strength and suitability of the license coupled with high quality gameplay is an exciting prospect and is guaranteed to establish Dancing on Ice as a leading video game title in 2009”.

Simon Kay, of AT Brands (a division of AT New Media and the interactive games consultant to ITV Global Entertainment), said: “Dancing on Ice has become a global phenomenon and to see the creative thinking behind this product from Ghostlight coming together has been very exciting. It has been a pleasure working on finalising this initiative and we look forward to playing what is sure to be a tremendously successful product.”

Ghostlight continues to establish itself as a leading game publisher of full price, high quality video games and this latest news reinforces Ghostlight’s position as a serious contender in the games market.